Comments on: Ad-Supported Enterprise Software http://www.digitalgoggles.com/2007/10/19/ad-supported-enterprise-software/ Random thoughts around technology, the internet and startups Wed, 16 Feb 2011 03:55:01 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Bob McGill http://www.digitalgoggles.com/2007/10/19/ad-supported-enterprise-software/comment-page-1/#comment-333 Bob McGill Mon, 28 Jan 2008 21:41:43 +0000 http://www.digitalgoggles.com/?p=179#comment-333 We agree - ad supported software is a powerful model but an untested one. AdvisorNation is our first stab at this model and we think that we can make a go of it in smaller scale deployments to independent insurance agents and mid market brokers. Time will tell. I disagree with Lee above in the "paltry" aspect - there is a huge ad spend just by Ins Carriers to reach agents. Just capturing a part to this will provide a great return to our efforts. We agree – ad supported software is a powerful model but an untested one. AdvisorNation is our first stab at this model and we think that we can make a go of it in smaller scale deployments to independent insurance agents and mid market brokers. Time will tell.

I disagree with Lee above in the “paltry” aspect – there is a huge ad spend just by Ins Carriers to reach agents. Just capturing a part to this will provide a great return to our efforts.

]]> By: Lee http://www.digitalgoggles.com/2007/10/19/ad-supported-enterprise-software/comment-page-1/#comment-262 Lee Sat, 20 Oct 2007 13:48:35 +0000 http://www.digitalgoggles.com/?p=179#comment-262 It's pays more and is less risky to just sell and customize the software. Since you can sell the enterprise software and services for hundreds of thousands, or millions of dollars, per installation, that beats the paltry returns from selling ads, especially since all the other costs (development, sales) remain the same. It’s pays more and is less risky to just sell and customize the software. Since you can sell the enterprise software and services for hundreds of thousands, or millions of dollars, per installation, that beats the paltry returns from selling ads, especially since all the other costs (development, sales) remain the same.

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